Find New Homes For Sale Your Guide
Understanding User Search Intent: Find New Homes For Sale
The search phrase “find new homes for sale” reveals a user actively seeking to purchase a newly constructed or recently listed property. Understanding the nuances behind this seemingly simple query is crucial for providing relevant and effective search results. This involves considering the user’s motivations, their position within the home-buying process, and their likely geographic constraints.
The motivations driving a search for “find new homes for sale” are diverse and often intertwined. Some users may be first-time homebuyers eager to enter the property market, seeking the benefits of modern construction and warranties. Others might be upgrading their existing home, seeking more space or improved amenities. Still others may be relocating for work or lifestyle reasons, necessitating a fresh start in a new location. Finally, some individuals may be driven by investment opportunities, viewing new homes as a potentially lucrative investment.
Motivations Behind the Search
Users searching for “find new homes for sale” are at various stages of the home-buying journey. Some may be in the initial research phase, simply exploring their options and gathering information. Others might be further along, having pre-approved financing and actively comparing properties. A significant portion may be ready to make an offer, looking for listings that meet their specific criteria. Understanding this spectrum is essential for tailoring the search results and providing the most relevant information at each stage. For example, a user in the initial research phase might benefit from general market overviews and neighborhood comparisons, while a user ready to make an offer needs access to detailed property information and contact details.
Stages of the Home-Buying Process
The search term “find new homes for sale” inherently implies a geographic limitation. Users are unlikely to search nationally unless they are exceptionally flexible regarding location. More often, the search reflects a desire to find a new home within a specific region, city, or even neighborhood. This could be driven by factors such as job location, proximity to family and friends, preferred school districts, or desired lifestyle amenities. The implied geographic scope can vary considerably depending on the user’s circumstances and priorities. For instance, a user searching from a major metropolitan area might be looking within a radius of a few dozen miles, whereas someone in a rural area might be willing to consider a broader geographic area. Effective search results must account for this inherent geographic context.
Geographic Limitations
Analyzing Search Term Variations
Understanding how users search for new homes is crucial for effective online marketing and lead generation. Analyzing search term variations allows real estate companies to optimize their online presence and reach a wider audience of potential buyers. By anticipating the various ways users phrase their searches, businesses can ensure their listings appear prominently in search results.
Users rarely use the exact same phrasing when searching for properties. They employ a variety of terms, reflecting their individual needs and preferences. This necessitates a comprehensive understanding of these variations to create effective search engine optimization () strategies. This section will explore some of these variations and their implications.
Alternative Search Terms for New Homes
Users searching for new homes might employ a variety of search terms, reflecting different priorities and levels of specificity. Consider the following examples:
- New construction homes
- Homes for sale, new builds
- Recently built houses
- New homes near me
- Luxury new homes
Comparison of “New Homes” and “Newly Built Homes”
While seemingly interchangeable, “new homes” and “newly built homes” carry slightly different connotations. “New homes” is a broader term that might encompass homes that are recently constructed but also those that have been recently renovated to a “like-new” condition. “Newly built homes,” on the other hand, specifically refers to homes that have been recently constructed and have never been previously occupied. This distinction is important for targeting specific buyer demographics. For instance, a buyer looking for a move-in-ready home might use “newly built homes,” whereas a buyer open to some renovations might search for “new homes.”
Implications of Location-Based Modifiers
Adding location-based modifiers significantly refines the search intent. For example, “new homes in Austin, Texas” is far more specific than simply “new homes.” This allows search engines to return highly relevant results tailored to a particular geographic area. The level of specificity can range from broad geographic regions (e.g., “new homes in California”) to very precise locations (e.g., “new homes near downtown Chicago, within a 5-mile radius”). The implications are that businesses must optimize their listings with appropriate location data to appear in searches related to their service area. Failing to do so limits their reach and visibility to potential buyers within their target market.
Exploring Related Search Terms
Understanding related search terms is crucial for optimizing a real estate website and ensuring users find the information they need. By anticipating variations in how users search, we can provide a more comprehensive and user-friendly experience. This involves identifying terms users might employ to find new homes for sale, even if they don’t use the exact phrase.
Users searching for “find new homes for sale” often employ related terms that reflect different stages of their home-buying journey or preferences. These terms offer valuable insights into user needs and expectations, allowing for targeted content creation and improved search engine optimization ().
Related Search Terms and Their User Needs
The following list presents five related search terms frequently used alongside or instead of “find new homes for sale,” along with an analysis of the potential user needs associated with each.
- New construction homes: This term indicates a user specifically interested in newly built homes, suggesting a preference for modern amenities, updated features, and potentially a warranty. Their needs include information on builders, floor plans, available communities, and pricing.
- Homes for sale near me: This term emphasizes location as a primary search criterion. Users prioritize proximity to work, schools, amenities, or family. Their needs include detailed maps, interactive search tools that allow for radius-based searches, and information about local communities and schools.
- Open houses: This term signifies a user actively looking to view properties in person. They are likely at a later stage in their home-buying process and need information about upcoming open house events, including dates, times, addresses, and contact information for real estate agents.
- Luxury homes for sale: This term indicates a user seeking high-end properties with premium features and amenities. Their needs include information on high-end communities, luxury features, and pricing details, potentially requiring access to a specialized inventory of properties.
- Real estate agents: This term shows the user may be seeking professional guidance. They may need information on reputable real estate agents in their area, their expertise, client testimonials, and contact information.
Relationship Between “Find New Homes for Sale” and “Open Houses”
The relationship between “find new homes for sale” and “open houses” is one of progression within the home-buying process. “Find new homes for sale” represents a broader, earlier stage of research, while “open houses” indicates a more advanced stage where users are ready for in-person viewings. A user might initially search for “find new homes for sale” to browse listings and narrow down their options, then later search for “open houses” to schedule visits to shortlisted properties. Effectively linking these search terms within a website’s structure and content can streamline the user experience and improve conversion rates.
Ideal Listing Presentation
Presenting new homes for sale effectively online requires a visually appealing and informative layout. A well-designed webpage can significantly impact a potential buyer’s decision, leading to increased engagement and ultimately, sales. This section will detail best practices for showcasing new home listings, focusing on responsive design and essential information.
Responsive Four-Column Webpage Layout Using HTML Tables
A responsive four-column design ensures optimal viewing across various devices. Using HTML tables allows for a straightforward implementation of this layout. The following example demonstrates a basic structure:
Listing 1 | Listing 2 | Listing 3 | Listing 4 |
Listing 5 | Listing 6 | Listing 7 | Listing 8 |
Each
Essential Information for Each Home Listing
Providing comprehensive and easily digestible information is paramount. The following bullet points Artikel the essential details to include in each listing:
- High-Quality Images: Multiple professional photographs showcasing the home’s interior and exterior, including key features like the kitchen, bathrooms, and living spaces. Imagine a gallery of bright, well-lit images highlighting the home’s best aspects.
- Address and Location: Clear indication of the property’s address and a map showing its location relative to key amenities such as schools, parks, and shopping centers. A visual representation of the neighborhood’s context is highly beneficial.
- Price: Prominently display the listing price. Consider using a large, bold font to draw attention.
- Key Features: Highlight key selling points, such as square footage, number of bedrooms and bathrooms, lot size, garage capacity, and any unique features (e.g., swimming pool, smart home technology). A concise summary of the most attractive aspects is crucial.
- Brief Description: A captivating and concise description of the home’s overall appeal, highlighting its style, character, and lifestyle benefits. This should evoke a positive emotional response in potential buyers.
- Open House Information (if applicable): Clearly state the dates and times of any scheduled open houses.
- Contact Information: Provide clear contact details, including a phone number and email address, for interested buyers to easily reach out.
Compelling Calls to Action
A strong call to action encourages immediate engagement. Examples include:
- “Schedule a Showing Today!” – This creates a sense of urgency and encourages immediate action.
- “Contact Us to Learn More!” – A softer approach, suitable for those who may need more information before scheduling a viewing.
- “View 3D Tour” – If available, highlighting a 3D tour can significantly enhance engagement.
- “Download Brochure” – Offering a downloadable brochure provides additional details for interested buyers to review at their convenience.
Visual Appeal and Information Hierarchy
Creating visually appealing and easily navigable real estate listings is crucial for attracting potential buyers. A well-structured listing with high-quality visuals significantly improves user experience and increases the likelihood of generating leads. The effective use of photography and strategic organization of information are key elements in achieving this.
High-quality photography is essential for showcasing a property’s best features. Images should be professionally taken, well-lit, and showcase the property in its best light. This means avoiding cluttered scenes, focusing on key features, and using natural light whenever possible.
Ideal Use of High-Quality Photography
Professional photographs should highlight the property’s unique selling points. Wide-angle shots can capture the overall layout and spaciousness of rooms, while detailed shots can showcase unique architectural features, upgraded appliances, or stunning views. For example, a photograph of a newly renovated kitchen should emphasize the modern cabinetry, updated appliances, and ample counter space. Similarly, a picture of a master bedroom should highlight its size, natural light, and any ensuite bathroom features. Virtual tours are also becoming increasingly popular, offering a more immersive experience for potential buyers. These tours can be particularly beneficial for properties located in remote areas or for those who are unable to view the property in person.
Organizing Key Features for Readability and Visual Appeal
The key features of a home should be presented in a clear, concise, and visually appealing manner. This can be achieved through the use of bullet points, concise descriptions, and well-organized sections. For instance, a listing might begin with a brief overview of the property, followed by sections detailing key features such as square footage, number of bedrooms and bathrooms, lot size, and recent upgrades. The use of headings and subheadings can help break up large blocks of text and improve readability. Consider using visual dividers or separators to separate different sections of the listing.
Using Visual Cues to Highlight Important Information
Visual cues can be used to draw attention to key features and information within a listing. For example, bolding key phrases, using different font sizes, or incorporating icons can all help highlight important details. A property’s selling price should be prominently displayed, perhaps in a larger font size or a contrasting color. Similarly, special features such as a gourmet kitchen or a private pool could be highlighted with icons or visually appealing graphics. Color-coding can also be employed to distinguish different aspects of the property, such as highlighting key features in green and potential drawbacks (if any) in a less prominent color. A well-designed listing should seamlessly integrate text and visuals to provide a comprehensive and engaging experience for potential buyers.
Addressing User Needs
Understanding the concerns of potential homebuyers is crucial for crafting effective real estate listings. Addressing these concerns directly builds trust and encourages engagement. By proactively providing answers to common questions, you can significantly improve the user experience and increase the likelihood of generating leads.
Potential homebuyers often grapple with uncertainty surrounding financing, property condition, and neighborhood characteristics. Addressing these directly within the listing demonstrates transparency and professionalism.
Financing Options and Affordability
Many prospective buyers worry about securing a mortgage or affording the property. To alleviate these concerns, listings should clearly state the property price and potentially offer information on comparable properties sold recently in the area to provide context for the asking price. Including information about potential down payment assistance programs or recommended mortgage lenders can further enhance buyer confidence. For example, a listing could state: “Pre-approved buyers are encouraged to contact us for a showing. We are happy to connect you with a trusted local lender who can provide pre-approval guidance.”
Property Condition and Maintenance
Concerns about the property’s condition and potential maintenance costs are common. Addressing this requires transparency. Highlighting recent renovations or upgrades, providing details about the home’s systems (HVAC, plumbing, electrical), and disclosing any known issues builds trust. Using bullet points allows for a concise and easy-to-read summary of these details.
- Recently updated kitchen with stainless steel appliances.
- New roof installed in 2023.
- Energy-efficient windows throughout.
- Well-maintained landscaping.
- Seller will provide a one-year home warranty.
Neighborhood Amenities and Safety
Potential buyers are often interested in the surrounding neighborhood. Highlighting nearby schools, parks, shopping centers, and transportation options can significantly improve a listing’s appeal. Mentioning safety features or statistics, where appropriate and sourced from reliable data, can address concerns about security. For example, a listing could state: “Located in the desirable neighborhood of Oakwood, this home is within walking distance of award-winning Oakwood Elementary School and just a short drive from the vibrant downtown area. The neighborhood boasts a low crime rate and offers a strong sense of community.”
Comparison with Existing Properties
Choosing a new home versus a pre-owned home involves careful consideration of various factors. This section will highlight the key differences and emphasize the advantages of purchasing a new construction property. Understanding these distinctions will empower you to make an informed decision that best suits your needs and lifestyle.
New homes offer a compelling value proposition compared to existing properties. While pre-owned homes often come with established landscaping and mature trees, new homes provide a fresh start with modern amenities and features, often at a comparable price point considering the long-term cost savings.
Warranty and Peace of Mind
New homes typically come with a builder’s warranty, covering structural defects and other issues for a specified period. This provides significant peace of mind, protecting your investment and minimizing the risk of costly repairs in the early years of ownership. Pre-owned homes, conversely, often require immediate or near-future repairs and maintenance, the cost of which is borne entirely by the buyer. The unexpected expenses associated with older homes can quickly outweigh the initial lower purchase price. For example, a new home might have a 10-year structural warranty, covering major issues like foundation cracks or roof leaks, while an older home could require immediate roof replacement at a significant cost to the buyer.
Energy Efficiency and Modern Amenities
New homes are built with modern energy-efficient materials and technologies, resulting in lower utility bills compared to older homes. Features such as high-efficiency HVAC systems, better insulation, and energy-saving appliances contribute to substantial long-term savings. Furthermore, new homes typically incorporate the latest technological advancements and desirable features, including smart home technology, open floor plans, and modern kitchen appliances – features often lacking in older properties. A new home might boast a smart thermostat that learns your preferences and adjusts energy consumption accordingly, leading to significant savings compared to an older home with outdated heating and cooling systems.
Customization and Personalization
While limited, some builders offer options for personalization in new homes, allowing buyers to choose finishes, fixtures, and upgrades to create a home that perfectly reflects their style and preferences. This level of customization is generally not available with pre-owned homes, where buyers are limited to existing features and may need to undertake costly renovations to achieve their desired aesthetic. For instance, a buyer might choose upgraded countertops or flooring in a new home, tailoring it to their specific tastes. This level of customization isn’t typically possible in a pre-owned home without significant investment.
Lower Maintenance Costs (Initially)
Although long-term maintenance costs can vary, new homes generally require less maintenance in the initial years compared to older homes. Pre-owned homes often need immediate attention to landscaping, painting, and repairs, adding to the overall cost of ownership. This initial lower maintenance burden allows new homeowners to settle into their new home without the immediate stress and expense of significant repairs. For example, a new home’s landscaping might require minimal upkeep initially, unlike an older home with overgrown trees or a damaged fence that needs immediate attention.
Marketing and Advertising Strategies
Effective marketing is crucial for reaching potential homebuyers actively searching for “find new homes for sale.” A multi-pronged approach, targeting different segments of the market with tailored messaging, will maximize reach and conversion rates. The following Artikels three distinct advertising strategies designed to achieve this goal.
Strategy 1: Targeted Social Media Campaign
This strategy focuses on reaching younger, first-time homebuyers and those comfortable using technology for major life decisions. The target audience is typically aged 25-45, digitally savvy, and likely active on platforms like Facebook, Instagram, and TikTok.
The key message emphasizes the ease and convenience of finding new homes through our platform, highlighting features like advanced search filters, high-quality photos, and virtual tours. The call to action is clear and direct: “Find your dream home today! Browse our listings now.” The campaign would utilize visually appealing content, including short videos showcasing new homes and testimonials from satisfied clients. We would also leverage targeted advertising to ensure the ads reach the specified demographic based on interests and online behavior. For example, ads might appear on pages related to home décor, personal finance, or local community groups.
Strategy 2: Local Newspaper and Community Outreach, Find new homes for sale
This strategy targets a more traditional demographic, including older, established homebuyers who may prefer offline channels for information gathering. The target audience is typically aged 45+, potentially less reliant on technology for property searches, and likely to be involved in their local community.
The key message highlights the reliability and trustworthiness of our platform, emphasizing the quality of our listings and our commitment to customer service. The call to action is a simple and direct invitation to contact us or visit our website for more information. The campaign would involve print advertising in local newspapers and community magazines, sponsoring local events, and potentially collaborating with local real estate agents. This approach builds credibility and trust within the community, attracting those who value personalized service and local connections. For instance, we could sponsor a local farmers market or advertise in a community newsletter, thereby reaching the target audience through channels they are familiar with and trust.
Strategy 3: Search Engine Optimization () and Pay-Per-Click (PPC) Advertising
This strategy focuses on maximizing online visibility and attracting users actively searching for new homes online. The target audience is broad, encompassing all potential homebuyers using search engines to find properties.
The key message is the comprehensive selection of new homes available on our platform, emphasizing the speed and efficiency of our search tools. The call to action encourages users to explore our listings and contact us with any questions. The campaign involves optimizing our website for relevant s (“find new homes for sale,” “new construction homes,” etc.) to improve organic search rankings. Simultaneously, we would utilize PPC advertising on search engines like Google to ensure our listings appear prominently in search results for relevant s. This strategy ensures high visibility and allows for precise targeting based on location, price range, and other relevant criteria. For example, we could bid on s like “new homes near me” or “luxury new homes for sale,” tailoring our ads to specific geographic locations and price points.
Community and Lifestyle Aspects
Highlighting the community features and lifestyle benefits associated with a property is crucial for attracting potential buyers. It moves beyond the purely transactional aspects of a house sale and speaks to the emotional connection people seek when choosing a place to live. By showcasing the unique character of a neighborhood and its appeal to a specific target audience, listings can significantly improve engagement and ultimately, lead to more successful sales.
A compelling lifestyle description goes beyond simply listing amenities. It paints a picture of daily life, creating a sense of belonging and aspiration in the reader. This involves carefully considering the target demographic and tailoring the description to their values and preferences.
Lifestyle Descriptions that Resonate with Buyers
Effective lifestyle descriptions focus on the tangible benefits and emotional resonance of living in a particular area. They should evoke feelings of comfort, convenience, and community. Instead of simply stating “nearby parks,” a description might say, “Enjoy leisurely strolls through the tree-lined pathways of Willow Creek Park, perfect for picnics and family gatherings.” This creates a more vivid and appealing image for the reader. Similarly, instead of saying “good schools,” a description might highlight “the highly-rated Oakwood Elementary, renowned for its innovative teaching methods and strong community involvement, ensuring a top-tier education for your children.” These descriptions use evocative language to engage the reader’s imagination and connect with their aspirations for a fulfilling life.
Example: Living in the Willow Creek Neighborhood
Imagine waking up to the gentle sounds of birdsong in the vibrant Willow Creek neighborhood. This family-friendly community boasts tree-lined streets, meticulously maintained parks, and a strong sense of neighborly camaraderie. Willow Creek offers easy access to top-rated schools, convenient shopping centers, and a variety of recreational opportunities. The community’s annual summer festival is a highlight, bringing neighbors together in a spirit of fun and fellowship. With its welcoming atmosphere and abundance of amenities, Willow Creek offers a truly exceptional lifestyle for families and individuals alike. The proximity to major highways provides effortless commutes, while the quiet residential streets offer a peaceful retreat from the hustle and bustle of city life. Residents consistently praise the strong sense of community, making Willow Creek more than just a place to live—it’s a place to belong.
Accessibility and Inclusivity
Creating accessible and inclusive property listings is crucial for ensuring that all potential buyers, regardless of their abilities, have equal opportunities to find their dream homes. This involves not only making the online listings themselves accessible but also employing inclusive language in all marketing materials to foster a welcoming environment for everyone.
Accessibility and inclusivity are not merely ethical considerations; they are also smart business practices. By broadening your reach to include a wider pool of potential buyers, you increase your chances of a successful sale and build a positive brand reputation. Failing to consider accessibility can lead to missed opportunities and potential legal issues.
Accessible Property Listings
Making property listings accessible involves ensuring they are usable by individuals with a wide range of disabilities, including visual, auditory, motor, and cognitive impairments. This requires careful attention to detail across all aspects of the online presentation.
For example, all images should include detailed alt text descriptions for screen readers used by visually impaired individuals. These descriptions should go beyond simply stating the subject of the image; they should convey the scene, atmosphere, and relevant details. For example, instead of “kitchen,” a more descriptive alt text might be “Bright, modern kitchen with stainless steel appliances, granite countertops, and large windows overlooking a lush garden.” Similarly, videos should have accurate captions and transcripts for the hearing impaired.
Furthermore, websites and listing platforms should be designed to conform to WCAG (Web Content Accessibility Guidelines) standards, which provide specific technical requirements for accessibility. This includes considerations such as keyboard navigation, sufficient color contrast, and clear and consistent layout. Interactive elements should be easily navigable using assistive technologies.
Inclusive Language in Marketing Materials
Inclusive language is crucial for creating a welcoming atmosphere and avoiding unintentional exclusion. This means using language that is respectful, avoids stereotypes, and represents the diversity of potential buyers.
For instance, instead of using phrases like “perfect for a young family,” which might exclude individuals or couples without children, consider more inclusive descriptions such as “ideal for those seeking a spacious and comfortable home” or “a great space for entertaining friends and family.” Similarly, avoid gendered language (“his and hers bathrooms”) and use person-first language when discussing disabilities (“person with a disability” instead of “disabled person”).
Examples of Inclusive Property Listings
Several simple changes can significantly improve the inclusivity of property listings. These include providing detailed floor plans that clearly show dimensions and accessibility features, such as ramps or wide doorways. High-quality photographs that show various aspects of the property from multiple angles are also important, allowing potential buyers with different needs to assess the suitability of the property.
Furthermore, providing virtual tours or 360° views allows potential buyers to explore the property at their own pace and from their own perspective, making it more accessible to those with mobility limitations. Including information about nearby accessible amenities, such as public transportation or accessible parks, further enhances inclusivity.
Financial Considerations
Buying a home is a significant financial undertaking, and transparency regarding costs is crucial for prospective buyers. Understanding the financial implications upfront allows for informed decision-making and minimizes potential anxieties. This section Artikels key financial aspects to consider when presenting a property listing and how to address common buyer concerns.
Providing clear and transparent pricing information is paramount. Ambiguity can lead to mistrust and deter potential buyers. All costs associated with the purchase should be clearly stated, avoiding hidden fees or unexpected charges. This fosters trust and facilitates a smoother transaction process.
Pricing Transparency and Associated Costs
Accurate pricing is fundamental. The listing should prominently display the asking price, clearly indicating whether this price includes any associated costs such as property taxes, homeowner’s association fees (HOA), or special assessments. A detailed breakdown of these costs, where applicable, should be readily available. For example, a listing might state: “Asking Price: $500,000; Annual Property Taxes: $5,000; Monthly HOA Fees: $200.” This level of detail empowers buyers to accurately assess the total cost of ownership.
Addressing Potential Financial Concerns
Homebuyers often have concerns about mortgage rates, down payment requirements, and closing costs. Addressing these proactively can significantly improve the buyer’s experience.
Mortgage Rate Information and Pre-Approval Guidance
Providing information on current mortgage rates and resources for obtaining pre-approval can alleviate anxiety surrounding financing. For example, a listing might include a statement like: “Current mortgage rates are averaging around X%, but it’s recommended to contact a lender for a personalized pre-approval to determine your specific financing options.” This approach guides buyers towards obtaining the necessary financial information before making an offer. The inclusion of links to reputable mortgage lenders could further streamline the process.
Down Payment and Closing Costs Clarification
The listing should clearly state whether the seller is willing to contribute towards closing costs or offer any buyer incentives. Furthermore, providing information on typical down payment requirements for the area can help buyers budget effectively. For instance, the listing could state: “Typical down payments in this area range from 3% to 20% of the purchase price, depending on the buyer’s financial situation and chosen loan type. We are open to discussing options regarding closing cost contributions.” This proactively addresses a major financial hurdle for many prospective homebuyers.
Tax Implications and Property Value Appreciation
Including information about property taxes and potential for future appreciation can further assist buyers in making informed financial decisions. This could be presented as: “The annual property taxes are currently $X, and the property has shown a Y% appreciation over the last Z years.” While future appreciation is not guaranteed, providing historical data gives buyers a realistic view of potential long-term value.
FAQ Guide
What are closing costs, and who pays them?
Closing costs are fees paid at the closing of a real estate transaction. These can vary by location and include items like title insurance, appraisal fees, and loan origination fees. The buyer and seller typically negotiate who pays which costs.
How long does it typically take to close on a new home?
The closing process for a new home can range from 30 to 60 days, depending on factors like loan approval timelines and the complexity of the transaction. It’s advisable to work closely with your real estate agent and lender to establish a realistic timeline.
What is an earnest money deposit?
An earnest money deposit is a sum of money paid by a buyer to demonstrate their good faith in purchasing a property. This deposit is typically held in escrow and is applied towards the down payment at closing or returned to the buyer if the deal falls through under specified conditions.
What are the benefits of buying a new home versus a resale home?
New homes often offer modern amenities, updated features, energy efficiency, and warranties. Resale homes might offer established neighborhoods and potentially lower prices, but may require more maintenance and updates.